A Vision Statement is the motivation and framework of a corporation's strategic planning and unlike the mission statement it focuses on the company's future rather than the here and now. The purpose of a vision statement is to remind the owner, partners, employees, and investors what they are trying to achieve and it can be applied to either the entire corporation or even just a single division within. It compiles all of the company's hopes, dreams and future goals, concentrates on what exactly the organization wants to be and provides very clear decision-making criteria on how to reach that objective.
What is a mission statement?
A mission statement is a formal, short, written statement of the purpose of a company or organization. The mission statement should guide the actions of the organization, spell out its overall goal, provide a sense of direction, and guide decision-making. It provides "the framework or context within which the company's strategies are formulated." Historically it is associated with Christian religious groups; indeed, for many years, a missionary was assumed to be a person on a specifically religious mission. The word "mission" dates from 1598, originally of Jesuits sending ("missio", Latin for "act of sending") members abroad.
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